“Here are five measures you can take today:
1. Optimize your social-media profiles
2. Write press releases
3. Create original content
4. Create online profiles
5. Guest blog.”
This is an excellent article that describes how advisors can build a positive reputation on line. The idea is to continually do things online that enhance your and your firm’s reputation. This ongoing image boosting process is the best way to overcome any negative sentiment that you may encounter in cyberspace.