Defend your online reputation before it’s too late

Defend your online reputation before it’s too late.

“Here are five measures you can take today:

1. Optimize your social-media profiles

2. Write press releases

3. Create original content

4. Create online profiles

5. Guest blog.”

This is an excellent article that describes how advisors can build a positive reputation on line.  The idea is to continually do things online that enhance your and your firm’s reputation. This ongoing image boosting  process is the best way to overcome any negative sentiment that you may encounter in cyberspace.

About Mark Elzweig

I am an executive search recruiter with an inside track on financial advisors, the asset management industry, and Wall Street. My work has appeared in numerous publications including On Wall Street,AdvisorOne, and Fund Fire. Journalists regularly seek me out, so you catch my bon mots in The Wall Street Journal, Research Magazine, Reuters, and more. You can follow me on Twitter @elzweig or you can reach me directly at 212-685-7070 or elzweig@elzweig.com.
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